Marketing strategy is crucial for any business aiming to connect with its target audience and convert them into loyal

Integrated Marketing Communication (IMC) is a strategy that aligns and connects various marketing platforms

A staff party is a social gathering organized by an employer to foster team spirit and celebrate milestones. These

A business event is a planned occasion designed to address specific objectives within a company’s operational

Event branding is the process of creating a unique and memorable identity for an event, integrating visual and

At present, the situation of the spread of the COVID-19 virus causes people in society to adjust their lifestyle.

Event marketing is a powerful strategy that connects brands, products, or services with their audience through

A hybrid event is a type of event that merges the experiences of both in-person attendees and virtual participants.