How will the event business adapt as the COVID situation unfolds?

event business

The challenge reappears in the event circle. After the epidemic situation of COVID-19 Began to improve and was declared an endemic disease. In the past July 2022, it resulted in life returning to normal life (Old Normal), but in the changes that occurred during the outbreak. People’s behavior has become accustomed to using technology in many aspects.

both seminars organizing activities exhibition All are in online format. But of course, having an offline Face To Face event also creates good opportunities. And how can businesses not lose the opportunity to connect with attendees? This article, any i, has great information to help event businesses adapt to the situation as the COVID unfolds. But people are still obsessed with virtual experiences. Let’s share.

What is an event-based virtual experience?

Virtual experiences or (Virtual Experiences) is the use of technology to communicate with each other. In organizing activities such as Live Streaming, broadcasting live images and sounds using the Internet. You don’t have to actually meet face to face, Virtual Event, an event that feels like a virtual reality. Computer devices, tablets using VR (Virtual Reality) technology, which can interact with users in real time (Real-Time), etc.

3 Ways to Bring Virtual Experiences to Events

1. Hybrid Event

Hybrid Event or an event that combines online and offline formats. It is an alternative way of organizing activities that can meet the needs of people in both ways, for those who are comfortable experiencing virtual reality through Live Streaming and those who want to experience the real environment at the venue. The importance of organizing a hybrid event Participants from both channels should be considered in order to ensure smooth operations and deliver results that benefit the audience.

2. Interactive Space

Creating interest in the event by bringing creative technology together with activities for the event by using Interactive Space to help interact with people. Which can be applied in a variety of ways, such as interactive floors, interactive walls that display and communicate with people in the event. Both the touch vision, hearing, or bodily movement

Interactive Space is special, it is designed freely. that can provide experience to participants which businesses can enhance their imaginations creativity without limits This is a strategy that increases the attraction of attendees by making good use of the advantages of the virtual experience.

3. Using various technologies to create experiences for participants

In the field of virtual reality technology AR (Augmented Reality) augmented reality technology that can display virtual objects on the real world and VR (Virtual Reality) technology that can simulate everything as if you were in that virtual space, seeing that these 2 things are helpful.

in conveying experiences in a virtual format, and also applying it to organizing activities that create participation Which is suitable for work that provides fun, entertainment, which can fulfill the virtual experience beyond imagination It can be considered as a way to attract visitors as well as ever.


COVID-19 situation Has made changes that affect people’s participation in activities. although the situation has returned to near normal But the long period of more than 3 years of this epidemic causing the behavior of the participants to change And they may be more likely to choose a virtual experience that comes with convenience. new experiences, which this is not a hindrance to organizing the event But it is an opportunity for businesses to use technology that people are familiar with to create solutions.

to meet the behavior of the participants Whether it is a Hybrid Event format to connect audiences online and offline. Increasing the activity area by using Interactive Space and bringing various technologies such as AR, VR to create a good experience.

By organizing an event, it is not necessary to choose only one format. But businesses can combine the nature of work together to support work. meet the needs of the participants And in accordance with the situation at that time effectively